Where it All Started
In 1991, we began publishing Florida Thoroughbred Weekly, a periodical racing digest that was an innovator in providing certain data pertaining to the Florida Thoroughbred breeding community prior to the introduction of online resources. It was the first regional publication of its kind to provide weekly results in detailed fields listing every Florida-bred winner in North America. This was accomplished through a custom-built database provided by Daily Racing Form which was developed exclusively for Florida Thoroughbred Weekly.
The editorial highlighted national race results of Florida-breds with pictorials and stories written by highly respected national turf writers including west coast correspondent Jay Privman. The publication rivaled regional Thoroughbred publications and with its weekly circulation of more than 2,000 Florida breeders, owners and trainers it grew to have mail subscribers in 16 states. In May of 1996, our primary focus changed from publishing to specializing in equine advertising, mainly Thoroughbreds.
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Where We Are Today
With headquarters in Ocala, Florida, our clients are located nationwide and abroad. They include major Thoroughbred farms, stallion and racing syndicates, trainers and state-bred Thoroughbred and Standardbred organizations. As a prime example, Capstone was responsible for the initital advertising campaign of Pyranha® and obtaining the exclusive endorsement of leading trainer Todd Pletcher.
As President of Capstone Enterprise, Inc./dba Capstone Graphics, I maintain a close working relationship with my clients and strive for their success on a daily basis. Dedicated solely to those targeting the equine market, the Capstone team understands the special requirements which are vital for creating effective advertising in this industry.
With an academic and professional background in fine art, design, publishing and equine marketing, my skills are combined to provide unique, professional and comprehensive services few agencies can offer. In the Thoroughbred industry, where competition is the name of the game, having the knowledge, resources and creativity to make an impact are the ingredients for producing successful advertising campaigns.
— Kathleen A. Taylor contact me
Florida Thoroughbred Breeders’ and Owners Association Member Spotlight
BY JAN BAILEY, 2020 FTBOA MANAGEMENT INTERN/COLLEGE OF CENTRAL FLORIDA PROGRAM
Kathleen Taylor has been involved more than 50 years in the horse business.
“I’ve owned horses since I was ten. My majors at Bennett College, in Millbrook, New York, were equine studies and fine art. The once renowned women’s college sadly no longer exists. After graduation, I managed a Quarter Horse breeding and show farm in upstate New York before relocating to Florida,” she said.
Her beginning in the hunter/jumper industry led her to finding thoroughbreds coming off the track to re-school as show horses. In 1989, she was hired as an advertising director at The Florida Horse magazine. In the mid-90s, she moved on as a publisher and formed Capstone Graphics, a boutique advertising agency specializing in thoroughbred farm marketing, and that remains her profession.